The #1 cryptocurrency exchange in the EU tapped GoodQues for quantitative, qualitative and AI-powered insights to learn the habits, behaviors and emotional motivations of traders and investors. We delivered a deep understanding of the total addressable market and defined positioning that would outshine the competition.
A strong name can position the company as a category leader, reinforce the value proposition and convey the internal culture. We developed a name that was trademark-able, SEO-friendly, memorable and (proven) meaningful to the target audience, Toolio. Toolio, the most important tool empowering retail buyers, a powerful software easing the day to day workflow. A name that can be woven into office nomenclature, “did you check Toolio today?”
