Health - GoodQues
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Growing a Market

Our client was building a new platform that would match cannabis-interested consumers with the right product for their needs. GoodQues joined the team and began collecting qualitative and quantitative data to inform the features and functionality of the platform. We developed personas to define the segmentation of our users and helped to advise on the kind of data the platform should collect to better serve people.

What we did:

  • Audience Analysis
  • Consumer Insights
  • Persona Development
  • Data Strategy