Discuss.IO is a smart video platform serving Unilever. The brand tapped GoodQues to research 10+ different industries, connecting with stakeholders to learn the true functional benefit and emotional benefit of the tool. The insight allowed us to expand Discuss.IO positioning for a wider use case, leaping beyond the consumer goods industries to service more categories. Increasing the overall market size and growth potential.
What should a growing consumer research platform do to drive thought leadership in the category? This instant survey based platform was having trouble being seen as more than just that, a platform. We partnered with executives to deliver the most sought-after whitepapers of 2020, with breakthrough insights around people's behaviors, motivations and the “so what?” application for brands -- diehard fans of the white papers ranged from Pepsico to P&G.