B2B - GoodQues
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CASE STUDIES

Drilling Down to Drive Up

Discuss.IO is a smart video platform serving Unilever. The brand tapped GoodQues to research 10+ different industries, connecting with stakeholders to learn the true functional benefit and emotional benefit of the tool. The insight allowed us to expand Discuss.IO positioning for a wider use case, leaping beyond the consumer goods industries to service more categories. Increasing the overall market size and growth potential.

What we did:

  • Brand Workshop
  • Qualitative Interviews
  • Consumer Insight
  • Brand Positioning
  • Brand Strategy

Fishin' For Insight

What should a growing consumer research platform do to drive thought leadership in the category? This instant survey based platform was having trouble being seen as more than just that, a platform. We partnered with executives to deliver the most sought-after whitepapers of 2020, with breakthrough insights around people's behaviors, motivations and the “so what?” application for brands -- diehard fans of the white papers ranged from Pepsico to P&G.

What we did:

  • Consumer Insights
  • Trend Forcasting
  • Strategic Storytelling