We live at the intersection of creativity and rigor. Helping you to understand consumers in ways you never have before; powering smarter, more effective strategies.
WE EXIST TO HELP YOU ANSWER GOOD QUES-TIONS LIKE:
WHAT MAKES GOODQUES DIFFERENT?
Human Design
Our qualitative and quantitative research design is unequivocally colloquial and resonant. By designing research that is engaging, we create a new value proposition for respondents — more than just the incentive at the end. And, we gain a real assessment of people as they are — authentically — delivering consumer insights like you’ve never seen before.
Psychology Principles
We borrow techniques from psychotherapy techniques as well as other academic research principles to inform our market research methodologies. Many of our team have a background in psychology, some have Masters, others are masters of behavioral analytics. We study people and deliver consumer insights like it’s our job.
Unorthodox Methodologies
Staid surveys and fluorescent rooms with a two-way mirrors are the way of the past. In an effort to inspire genuine connection in a research environment, we administer research in new and fun ways. This can mean: focus groups inside of bars instead of research facilities and gamified surveys instead of staid interfaces.We choose to break the mold to dig for consumer insights that are real and revealing.
Modern Output
We believe data should not only inform, but inspire. Our deliverables are designed to read like a “steamy novel” with facts and figures you can’t wait to share! We deliver data stories that help your brand understand people’s motivations and their “why.” And, unlike other market research companies, we don’t leave you hanging. We walk the path with our clients from market research to consumer insights to strategic thought starters.
